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Membership Q&A: Discounts

Spark Consulting

Are members who join with a price incentive more or less likely to renew membership the following year? Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Less likely.

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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.

Price 172
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Don’t Lead with Lower Prices

Aaron Wolowiec

Have you ever seen an ad that says “New Low Price” ? Or did it make you question why the price was lowered? In this article, we talk about the psychology of how you position discounts, and why it matters. What effect did that have on you? Did it make you want to purchase the item?

Price 147
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What to Consider Before Launching a Membership Renewal Discount

Associations Now

While a discount might sound like a good way to get more members to renew, consider your options before moving forward. Choosing to offer a discount during a membership renewal campaign can convince more members to stay, but it’s important to do some thoughtful planning before you make that decision. “If

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 2: Value proposition.

Price 158
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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 2: Value proposition.

Price 78
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Discounts Are Not Valuable

Jamie Notter

I attended a good session at the ASAE conference about pricing. It was not a ton of new information, but it did provide a good reminder about the importance of value-based pricing. That will help you set pricing. So often we (organizations) price based on our needs. Our costs go up, therefore we have to raise prices.